Axial is different than any company I have ever worked with before. These guys are the real deal enthusiasts; the parking lot at the Axial offices is regularly decorated with capable off-road trail rigs. This enthusiasm for full scale adventure translates directly into the scale products we have all come to enjoy.
While hanging around the office after hours, a conversation sparked up about full size trail rigs. The VP of Axial, Jeff Johns had recently parted company with his 99 Jeep TJ and was in the market for a new rig. The debate immediately kicked off as to what vehicle he should build next, and the opinions were all over the map. Eventually the discussion led where every good 4×4 discussion leads, right into the age old Jeep vs. Toyota battle. The strongest argument going was the idea of building a full size Honcho, which would be really cool! We could model the bed and cage exactly like our 1/10 Honcho and hit the trail with a full size SCX10.
With this debate in full swing regarding a new trail rig for Jeff, I started looking into the full size vehicles owned by the guys behind the Axial brand, and it hit me like a ton of bricks. One of the reasons this brand is so successful is because they are authentic. Authentic to the point that when they are not on a scale trail run with their Axial rigs, they are on the full size trail with their 1:1 rig enjoying the outdoor life with their families. To illustrate this, I thought I would share a few shots of the rigs owned and enjoyed by the Axial staff and Axial team members…. check it out!!
Axial Employee 1:1 rigs:
Here is the 99 Jeep TJ that Jeff Johns [Axial Vice President] had to let go due to room constraints. This rig was really well prepared, I am sure he is sorry to see it go!
Here are some shots of Matt Kearney’s [Axial's VP of Product Design] 1973 Ford Bronco Ranger out on the trail.
This is the 1992 80 Series Landcruiser that belongs to Rodney Wills [Axial Global Marketing Director].
Here is our resident Jeep JK expert Randall Davis’ 2007 Jeep Wrangler Rubicon Unlimited [Axial Logistics / IT]
Randall even has a “proper” custom hood ornament!!!
Brad “Bender” Dumont [Axial Marketing Department] recently let his Jeep go as well while preparing for a new addition to his family. We expect to see him back in the game soon, either way we couldn’t leave out his 99 Jeep Wrangler TJ
Andrew Obannon [Axial Sales Assistant] is one of the more hardcore wheelers of the group, he isnt scared to take his 85 Toyota 4Runner through its paces and then some!
And then there is your humble scribe, Scott G. [Marketing Special Projects] and my 1998 Jeep Grand Cherokee (or soccer mom station wagon as it get called on the trail)
First a shot of my 93, from back in the day…
and my 98 I am working on bringing back to proper spec.
Dont hate on the station wagon!!
The influence and direction of this company not only comes from internal, but also from a huge support network out on the trails. Our Axial team drivers are selected for their knowlege, not only in the scale 4×4 world, but also for their depth of knowlege in the 1:1 field. It is the goal of Axial to bring the most authentic experience to our customers and fans, and we feel our team drivers really assist and compliment this mission and contribute significantly to all of our success. Check out some of these guys in action!
Axial Team driver 1:1 rigs:
The one and only Brian Parker, he is usually out influencing the market with his passion for events and the outdoor lifestyle. So where does he get his motivation from? From spending time out in nature with good friends enjoying his off-road vehicles. His 83 toyota called “Lexus” is his favorite rig, it is said to be “powered by chevy, geared by Toyota and driven by a Jeeper” … Only Parker!
It’s all about getting away from civilization and exploring earth with friends…. Parker loves his Yamaha Grizzly 660.
Ryan Gerrish…. This man has owned so many vehicles that are on our wish list…… here are just a few!
Our man Zach Chatelain, he is always at the top of the leader board in the scale comp scene, and he knows how to get around in the back woods in his 2011 Toyota Tacoma!
Here is Dean Hsiao frequenting the trails that the world famous “King of the Hammers” are held on in Johnson Valley in his beloved 1983 Toyots SR5, ya, he’s not scared either!!
Then we have Patrick Norton, another scale crawling master showing us the ultimate location for him to show off his 2004 Jeep Wrangler Rubicon, We wanna go!!
Check out Jake Wright and his Toyota Tuber going for it on the rocks!
Our Man Mark Reel is rocking a 2007 Jeep Wrangler Unlimited
Ok Jeff, you have quite the decision ahead of you. I guess the good news is that no matter what vehicle you choose to build, there will never be a shortage of friends to hit the trail with!!