2011 SEMA Show – Bender Edition

As most of you know, Axial attended the 2011 SEMA Show in Las Vegas, Nevada recently. We had been secretly working with some strategic technical partners to give a sneak peek at the show of our latest vehicle, the Exo. Since Axial is predominantly known for making R/C crawlers, the release of the Exo was a big surprise to the general public because it was so vastly different then our previous vehicles. So, a handful of us made the trip to SEMA to witness the reactions and get some first hand feedback. This was my first trip to SEMA, and it was amazing to say the least. There is so much to see, that it is tough to cover everything. We were only in town for a few days, and barely scratched the surface of what SEMA had to offer. Armed with my camera and a backpack, I ventured out into the sea of people and shiny metal components. Here are a few of the photos I snapped along the way.

Cool low-rider Dually……

SEMA 2011 Axial's Brad "Bender" Dumont

…..with some serious chariot-like wheel spikes.

SEMA 2011 Axial's Brad "Bender" Dumont

Got to love green and black.

SEMA 2011 Axial's Brad "Bender" Dumont

They had a drift track set-up in an empty parking lot. Spectators could take a ride along with them if they wanted.

SEMA---Brad-017

If you are into Jeeps, like me, there was no shortage of eye candy at the show.

SEMA---Brad-024

A few more shots outside on the first day.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Sweet Overland Journal JK, with integrated roof rack tent.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Another sweet 4 door Jeep JK.

SEMA 2011 Axial's Brad "Bender" Dumont

More random goodness from inside.

SEMA 2011 Axial's Brad "Bender" Dumont

Got milk?

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Our first stop was at the Griffin booth.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

What do we have here?

SEMA 2011 Axial's Brad "Bender" Dumont

Raw metal and carbon fiber together just looks cool.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

The Wilwood booth

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

The Wilwood Wraith

SEMA 2011 Axial's Brad "Bender" Dumont

Cool Jeep pick-up.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Shannon Campbell’s rock racer, IFS front and solid axle rear. I have seen this rig in action a few times at King of the Hammers, and it’s just sick!

SEMA 2011 Axial's Brad "Bender" Dumont

The Tron Audi built by West Coast Customs

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

The Raceline wheels booth.

SEMA 2011 Axial's Brad "Bender" Dumont

The Raceline Wraith was on display too.

SEMA 2011 Axial's Brad "Bender" Dumont

More randomness…..

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Walker Evans wheels.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Custom 4 door Jeep JK 6X6 pick-up………..say that 10 times in a row as fast as you can.

SEMA 2011 Axial's Brad "Bender" Dumont

Next stop was the Icon Vehicle Dynamics booth.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Another custom JK build. Not really my style, but I can appreciate the time that went into it.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

The Dana Spicer booth. If you are looking for tough off-road axles, most people start here.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Got driveshafts?

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

There were tons of cool trucks to drool on at the show as well.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Or maybe old Broncos are your thing?

SEMA 2011 Axial's Brad "Bender" Dumont

How about an old school Bronco built to play in the desert? One of my favorite vehicles from the show.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

More desert vehicles.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Cool Jeepspeed build.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

There were a few sand-rails on display too.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

More photos from around the show.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

After lunch we ran into a couple of Rodney’s old friends, Dennis and Ryan Anderson.

SEMA 2011 Axial's Brad "Bender" Dumont

Chevy displayed several variations of their new Sonic. I have to admit for a small car, these things are pretty cool.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Got ear plugs?

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Another one of Rodney’s old friends/co-workers Andy Williamson (right), he is one of the masterminds behind the Chevy Sonic display.

SEMA 2011 Axial's Brad "Bender" Dumont

I even managed to spy a few nice full suspension mountain bikes, another one of my hobbies.

SEMA 2011 Axial's Brad "Bender" Dumont

Giant’s Reign X1. I have a 2010 X2 at home.

SEMA 2011 Axial's Brad "Bender" Dumont

More random shots……

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

I don’t remember the ice cream truck in our neighborhood looking anything like this when I was a young lad. Kids these days have it made!

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

More Jeep based vehicles.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

My favorite Jeep from the show, AEV’s 4 door JK pick-up.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Next we went by the Hankook booth.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Does this tread pattern look familiar?

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

A little F1 action, Kimi Raikkonen’s Mercedes.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

More spy shots…… not very often you see a Ferrari that isn’t red.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

There was an immense number of wheels on display.

SEMA 2011 Axial's Brad "Bender" Dumont

I think they made these custom for either Liberace or Elton John.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

My last stop for the day was the Turn Key booth.

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

SEMA 2011 Axial's Brad "Bender" Dumont

Even Charlene, the Turn Key model, couldn’t keep her hands of the Exo.

SEMA 2011 Axial's Brad "Bender" Dumont

Woah, my feet and back were beat after a few days!! Those are my highlights from the 2011 SEMA show. If you have never been, it is well worth the trip for anyone that considers themselves a gearhead.

Here’s one last little sneak peek for you guys……………..enjoy!!