AWCC 2011 2.2 Comp Rig Photos

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (163)
The 2.2 Competition Class at this years Axial West Coast Championships was an exercise in coping with course design that challenged you far beyond “just” driving skill, but also flexed upon your strategic “thinking” game. Think of it as the game of checkers at the local level and you show up at the national level and its a game of chess. You have to get a little creative… draw on some little pieces of paper the chess icons, tape them to your checker-chips and school’em with knowledge of the game!

Why all the “strateg’ery?” While there are a lot of great drivers out there, the only way to progress the game is to take these drivers to the next level by first having them repetitively conform to a set standards and then push them a little beyond the norm with a bit of creativity while staying within boundaries and or strategically straddling boundaries as we witness at this years event! It is the next-level-competition of going from point-A to point-B that challenges the left hemisphere of that hard-drive on your neck, yes – the brain! Processing mechanical physics, terrain, time and rules is a massive info-crunch, especially when a field-ops drill Sargent is notching up the levels of the game beyond the norm. It’s healthy for the overall sport and it is FUN because it is the perfect “test-grenade” that they whole field is going to get tossed.

But who is such a mad man commanding field-ops drill Sargent that hollers at us to “DO WORK DRIVER!”™ while making you think speed-chess-hard all at the same time? And to top it off, while on the competition course there are moments of comedy from such an individual that seems to magically appear as this Super Axial-hero action figure to further distract drivers and innocent bystanders or some other masked Rock Ninja looking like an elder donned in 8o’s original Ninja Turtle kit but in over-streatched youthful costume size and sometimes appears as an over zealous international roaming news media commentator to report on driver’s actions or who knows what costume will pop out on course.. But back to that “mad man commanding field-ops drill Sargent” it is non other than Axial’s own team driver Brian Parker of the Recon Crawlers crawl-centrally located in Sparks Nevada. For you first time readers, please know that this man does not drive the course at any time before or during the events! But, he has the eye and flair of the most creative tactical course designers on the planet! In fact, he is at crouching-level of “Joey Christensen” of The Dirt, “Jimmy Babcock” of the JBRL Series and “Scotty Ernst” of Reedy Race of Champions and Short Course Showdown Nationwide Tour – Brian Parker is on their level! Not to discredit the above mentioned as they are the top event organizers within their fields [I know first hand as I have worked with each of them], but Brian Parker has been at the forefront and helm of the best rock crawling events that are only gaining momentum. G-Metal, bolt action, safety strap check and Checkmate! OK, enough podium stroke. Lets get onto what really matters!

We wish to thank ALL THE DRIVERS who came to partake in the AWCC 2011 as it is your enthusiasm and efforts that actually make these event happen! Parker and RECON Crew just standing around in the woods would not make for an event, although it might make for a spectacle. It’s that old saying, “if the tree falls in the woods, does it make a sound?” Without the competitors as participant-witness we wouldn’t hear that tree falling! Without the competitors [YOU!] its just dudes making courses out in the middle of the woods, driving XR10′s and SCX10′s for the fun of it; nothing wrong with that either… BUT, Enthusiast coming out and participating makes the event happen! Capturing the images lets everyone know that it in fact actually did happen and is not just hearsay. AND IT WAS FUN!!!

It was awesome to see all the rigs that came out to compete, but we are espcially drawn to those who use the Axial XR10 Chassis with Hardline body in tact!

So see it in print, hear us say, THANK YOU DRIVERS!

From all of us at Axial, we thank you!!!

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (201)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (197)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (270)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (310)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (591)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (665)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (755)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (1649)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (1766)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (1826)

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA (2056)

There are a lot more images on the Axial Flickr Page:
http://www.flickr.com/photos/axialrc/sets/72157627223447011

SEE ALL AWCC BLOG POST:
http://axialracing.com/wordpress/category/awcc/

Brent Brammer’s 2011 AWCC Report

From Axial’s Warehouse Shipping & Receiving Personell and brentbrammerblogreport.jpg

Master chef – Brent Brammer

This year at the Axial West Coast Championship was epic as usual especially for me because I was privileged enough to make the trek from Orange County, California to the beautiful mountains of the Sierra Nevada’s, nestled off of Highway 80 between Reno and Lake Tahoe. After a 14 hour ride knowing what we were about to embark on, straight up good times with a lot of great people doing great things for the RC community, period.

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
When we made that turn around the road and had the full view of Lake Tahoe we all knew we were in the right area for the best of the best in rock crawling and also the Axial SCX10 G6 Challenge that Mr. Brian Parker of RECON Crawlers had in store for all of us. “What’s that” you ask? SCX10 G6 Challenge, well stay tuned because if you have not been informed of this new segment yet you will no doubt because this one is here to stay.

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
Here is a shot of some of the rigs that were getting ready for the first G6 run on Friday night, it started at dusk and finished under the lights about two hours later. It was absolutely a barrel of fun for anyone that participated. But at this point I have to back track to the reason I was included in this journey and that reason was, well I can cook.

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
Just add heat!

My grandma’s would have been proud to what I prepared and the amount of appetites that were present each and every meal. The menu was well rounded and full of surprises. We went camping yes but we also ate like we were at home for Thanksgiving, take a look for your self.

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
Yep that’s right Turkey day in June along with baked ham and mashed Tatars plus veggies, camping – YEA’ RIGHT! OH yea, I forgot to mention the gravy and homemade brownies for dessert.

Some of the people there were already friends of mine and some are now new friends and for that I am truly grateful!

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
Here is couple of shots of one of our dinners sitting around shooting the breeze and having some grub. Talking business, talking RC and some just plan talking smack in a good way. Either way we had the time of our lives for a few days out of our crazy busy schedules and a chance to get away from the daily grind called life to make some really good friends and a whole lot of memories that I will carry with me forever.

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
Who would have ever thought I would get to assist the magazine guys in setting up a radio!? We did discover a little roadblock in which the radio they had was an older model, of which we contacted Harley for a work-a-round solution.

Brent Brammer @ AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
Here I am – DO WORK DRIVER!


Here I am – DO WORK CHEF!

AXIAL West Coast Championships - AWCC FINALS 2011 Cisco Grove, CA
So to everyone who broke bread with us and ate my cooking from the bottom of our hearts at Axial we salute and applaud you for your continued support and we look forward to seeing you again at the next event wherever that may be. This is “Rock Boy” and I am out.

Thank you
Brent Brammer


My secret sauce additive.

Axial Travelogue: AWCC Finals 2011

Wors & Photos: Rodney Wills

With a few weeks of fever-pitch AWCC pre-event preparation behind us, we were excited to get out of the office! There is just something about traveling and getting out to see new landscapes that is exciting. We have our GPS coordinates set for Cisco Grove Campground located just below Donner Pass in the Sierra Nevada Mountain Range. With this being a road trip with opportunity to see old friends, make new ones, camp out in tents, drive R/C vehicles in the name of competition and get our G6 challenge on, all makes for a fun trip in store!

June 21, 2011, It was the Tuesday prior to the AWCC Finals weekend. Brad “Bender” Dumont and myself are loaded into the ADV80 like well rehearsed Mt Everest sherpa’s with a military CH-47 Chinook!
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
It’s just the two of us traveling in my rig, but we are loaded to the roof! I was avoiding the wind drag as I have a fully capable roof rack. But we are liable to pick up something on the way back and may need valuable cargo space!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Our route starts with the 91-FWY that sends the largest portion of Orange County residents from the O.C. Eastwardly. Our road-trip should be approximately a twelve hour seated endevor as we are choosing to drive up the more scenic HWY 395 to the Sierra’s.

No trip is without the potential for drama and or accidentals. Brad and I are just in morning motion as we drive along, the morning sun is starting to creep over the mountains. Everything is just clicking along serene and smooth as we making our way from the 91FWY and onto the 15FWY. The 15FWY has this section before the Cajon Pass that is rough due to the amount of heavy loaded trucks getting out of “Dodge” but more known more for 18-wheelers getting knocking over due to high winds, and while it may have had the smallest of breezes we witnessed this horrific accident first hand!
Motorcycle accident on the 15FWY - East Bound June 21, 2011

But wind did not strike this rider down as we where traveling east. He was struck by a tire that came from a vehicle traveling in the west bound lane. The tire struck the motorcycle diagonally on his front wheel at such speed that it knocked the motorcycle over and out of control. Look at the image above and note how the front fender is bent inward as this was the impact point of the car tire that flew from the other side of the freeway. We never saw the wheel coming from the other lane as the bike blocked our vision of the flying tire! I had to change lanes quick to avoid running over the motorcycle and rider as they slid from two lanes left of me. It was a horrific moment! The rider was coherent, but suffered a broken left arm from our observation. Police and peramedics where quick onto the scene. Another driver stopped along with a few others, but this particular driver was behind us and saw the tire come from the other lane. Brad and I looked at each other with grief and disbelief and we both knew at that moment, if it was not for the biker, that tire would have hit my rig for sure! Talk about early wake up!!! Once CHP & paramedics arrived and we update them of the situation I chose to continue on and chose to do so as I have seen and been involved in my fair share of motorcycle accidents. I can handle all of my own pain but get the “heebeegeebee’s” with other’s pain. All this gives me the flashbacks for which I have to count my blessings and I now always ride with the “jewelry” Leatt Brace!

OK, let’s get back to calm and serene:
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
AND SCENIC! Cool old ghost town in-them-there-hills!
ATK 605 First Outting to the DESERT! July 2010
In “desert season” you will see hundreds of off roaders from from all vehicular aspects hanging round the ghost town of Randsburg. Especially the General Store and they serve food and AWESOME MILK SHAKES!
Randsburg General Store in Randsburg, CA. ATK 605 First Outting to the DESERT! July 2010

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Jeff and Brent are traveling in the AXL Motorhome as we meet up along the freeway.

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
It’s June and still signs of snow on the mountains as we skirt the Sequoia National Forest.

Refuel time:
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Brent’s girlfriend hooked him/us up with some cupcakes!!! WOW! Talk about refueling!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Back on the road and next stop is Bishop with a purpose!


GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
The main purpose to stop in Bishop is for the Meadow Farms Country Smoke House! This was tipped off to the Axial Crew by Scott Hughes as this has been a family traditional stop off. It must be his squirrel activity keeping his slim stature if this is his eating spot!

The door at Meadow Farms Country Smoke House…

All kinds come through here!
And all kinds of cool vehicles come through the parking lot too:
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
My ADV80 will get the overland expedition treatment one day! Things to add and check off the list:
__ Snorkel
__ Winch
__ Suspension
__ Rear Mounted Spare
__ Gas / Water Can
__ GET A/C FIXED FIRST!!!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Back on the road…

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Co-piloting and cupcakes make for nap nap time. Bender bending time – teleporting himself to the rocks already…

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Snow coverage is a bit thicker as we traverse north.

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Got any more of those cupcakes in there? Just put one on the stick and hand it out the window!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Mono Lake

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
She will be coming around the mountain when she comes… How does that song go? The AXL-MH rolling into the big metropolitan city of Bridgeport, Ca.
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Where they watch paint dry for fun:
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
The all-mighty ADV80!

More scenic views as we are making our way to the “big mountains!”
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground

Hey, what are those things called again?
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
SIGNS! Oh yea, almost forgot! And we get to make a navigational change too!
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Just up and over that little hill and we will be looking down onto Lake Tahoe!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
It’s been over fifteen years since I have seen this lake!


And back to Southern California in the blink of an eye! Did Brad take over this thread? Did he teleport himself through the event and back home already?

No… Just some good ol’ Lake Tahoe road construction…

More climbing and we know we are getting close!
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Coming up on Donner Pass and I get a history lesson!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Now we know we are close!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Check in time and sort the details… Pink floaties or purple raft?

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Camp is made and time for some quick dinner from chef Brent Brammer. Have you seen his cooking show? The one with the BBQ and pork chops… oh, sorry, they had to take that one down too!?

Brent fires up the quick stove:
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground

This would be my first experience with Brent in the woods…

His cooking is simply AWESOME!!!

GCRad1's HWY 395 Trip to Axial West Coast Championships AWCC 2011 at Cisco Grove Campground
Night:30 and good night! It was a long day! Time to crawl into my sleeping bag.

AWCC 2011 Media

RCCRAWLER.com:
RCcrawler.com has the official section for all things AWCC and there are some awesome photo threads in there!:
http://www.rccrawler.com/forum/forumdisplay.php?f=199

RC DRIVER MAGAZINE
Tony Phalen and Greg Vogel of RC Driver Magazine where on hand and HAD A BLAST!
Here is Tony’s Driver Blog:
http://find.rcdriver.com/adventure-at-the-2011-axial-west-coast-championships

CAR ACTION MAGAZINE
Matt Higgens, Editor In Chief at RCCA was on hand doing live feed info to the RCCA website:
http://www.rccaraction.com/blog/category/topics/event-coverage/awcc-2011/

RC Car Action Photo Blog
http://www.rccaraction.com/blog/2011/07/05/awcc-photo-gallery/

Matt and Scott also met up with Axial’s own world famous Scott “Squirrel” Hughes for a brief interview:
http://www.rccaraction.com/blog/2011/07/07/axial-racings-scott-hughes/
Boy, he really is getting on with age and wit these days…

awcc2011mediacoverage500x220.jpg

Camelbak Sponsors AWCC 2011


Axial Inc. is proud to announce Camelbak to the sponsors list for AWCC 2011!!!

ABOUT CAMELBAK:
AN IDEA BORN FROM THE MOST BASIC HUMAN NEED — THIRST
It’s 1988. Bicycle enthusiast, Michael Eidson, is competing in the “Hotter’N Hell 100.” And that’s exactly what it is: a 100-mile road race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin. Hands-free hydration is born. And Eidson is able to drink as he pedals…while the other racers laugh and fiddle with their water bottles.

OPERATION HYDRATION — THE ROAD TO SURVIVAL
Jeff Wemmer, a competitive cyclist who fell hard for CamelBak, was so impressed by the product that he started bringing packs to races to sell them. Talk about a fan. CamelBak eventually hired him, and in 1993, Jeff embarked on a road trip to keep the start-up running during very tough times. Company lore has it that Jeff visited bike shops from Florida to California, pitching our renegade product from the back of his motorcycle. Each order Jeff faxed back to the factory literally breathed another day of life back into CamelBak.

THE REST IS HISTORY
It took courage, conviction and imagination to evolve from an IV bag in a tube sock sold by a motorcycle-driven sales force of one. Our core values remain the same and drive everything we do – from inventing the hydration category to becoming the world’s leading maker of hydration solutions. Oh yeah…about those bikers who laughed at Eidson? Well, chances are they’ve got a CamelBak strapped to their back or in their bike cage these days. Go figure…
www.camelbak.com

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OFFICIAL SPONSORS OF AWCC FINALS 2011 – Cisco Grove, CA

OFFICIAL SPONSORS OF AWCC 2011
Vanquish | Tekin | MaxAmps | Futaba | PIAA | TJM USA | Dragon | PureFit | Mechanix Wear | Oliver Knives | CamelBak

Vanquish Products
Home of new and imaginative products. Vanquish products are all designed, manufactured, packaged, and shipped from all under one roof at the small Vanquish factory in Sacramento California. The Vanquish product line address several hobby products with a desire to make better and try to raise the performance bar. Visit us often as we are adding new products daily.
www.vanquishproducts.com

TEKIN
Designs and manufactures “Smarter-Smaller-Faster” electronic components including motors, speed controllers and battery chargers. USA.
www.teamtekin.com

MAXAMPS
The industry leader for high-quality LiPo, LiFe and NiMh batteries for air, water and surface RC products. MaxAmps packs are made to order same day and are assembled in the USA. All battery packs include a 3-year 300-cycle warranty at no additional charge.
www.maxamps.com

FUTABA
Futaba Denshi was established in 1948 as a manufacturer and seller of receiver vacuum tubes. Utilizing vacuum tube technology, Futaba began manufacturing fluorescent tube displays. In 1962 Futaba began producing radio control equipment as well as press and punching die components, establishing what still remains as two of the company’s primary divisions. This was followed by the development of mold base components and digital position readout systems, and the more recent addition of Vacuum Fluorescent Display tube modules to complete the lineup of Futaba’s major products. Firmly embracing the principle of manufacturing each component in-house, Futaba creates everything from its own tools to its own manufacturing facilities. The soundness of this strategy is validated by our ever growing list of awards for consistent, high-quality products. Today Futaba Corporation is the world leader in Vacuum Fluorescent Flat Panel Display (VFD) used in automotive and consumer products and Radio Control Systems for both hobby and industrial applications.
www.futaba-rc.com

PIAA
PIAA Corporation was established in 1963 with the commitment to manufacture world-class products that our customers could use with pride and confidence. Then, PIAA built its reputation with winning products. We became the industry leader thanks to our race-proven, easy-to-install lamps and bulbs and lifetime warranty. Our product quality and service stands apart. As does our race results. Baja 1000. Paris-Dakar. SCORE Offroad. 24 Hours of Daytona. US Pro Rally. 12 Hours ATV America. Moto-ST. PIAA helped win them all. Repeatedly.
www.piaa.com

TJM USA
Back in the 70’s when 4WD’s were few and far between, three adventure seeking mates got their ‘off road thrill’ with customised Volkswagen Beetles supped up as beach buggies. Each fitted with custom made bull bars, roll bars and sand tyres – they drew the attention of friends and bystanders. Before long, Lloyd Taylor, Cliff Jones and Steve Mollenhauer were making hand-made custom bars for a growing number of fans. As the demand continued to grow, they decided it was time to get serious. In 1973, with little more than their combined initials, shared passion and appreciation for quality products – TJM was founded and the rest is history. They were pioneers and TJM became the first company in Australia to manufacture and distribute quality 4WD equipment. Our product range has extensively grown to include; steel and alloy bull bars, nudge bars, side and rear protection bars, side steps, trade racks, roof racks, TJM recovery equipment, TJM winches, TJM XGS suspension, Airtec snorkels, TJM Pro Lockers and TJM roof top tents & awnings. While TJM has grown to be a sophisticated operation, we have never forgotten the key elements that resulted in the formation of the brand.
TJM-USA FaceBook

DRAGON
Since the beginning, Dragon set out to be the leading independent eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage. In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets. Dragon gradually extended its reach as well, developing innovative, diversified products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo, Dragon introduced a number of innovative products early on. “We saw an opportunity to add snow goggles to the lineup by aligning ourselves with the emerging snowboard market,” says founder Will Howard. “We loved riding and realized snowboarders were treated as second-class citizens just like we were as a start-up, so we thought that would be a good match.” From there, Dragon recruited snowboarders Jamie Lynn, Chris Roach, and a few others. Many years and many ride days later, Dragon has established itself as a leader in the snow goggle business. More recently, Dragon’s innovative approach has lead to further market-leading developments, including the first-ever sunglasses and goggles made from 100% renewable origins. The development of the ECO (Environmentally Conscious Optics) series, a product originally inspired by longtime Dragon team surfer Rob Machado, represents the ambitious, avant-garde, athlete-inspired mindset that Dragon was founded upon. Through it all, Dragon has continued to be true to its roots. Original snow team rider Jamie Lynn, along with Dragon’s first surf team rider, Shane Dorian, remain on the team roster today. With top-tier product and athletes in mind, Dragon’s roster has grown to include some of the best surfers, snowboarders, moto riders, and wakeboarders in the world. Still run by the founder, Dragon remains a youthful, free-thinking, alternative, edgy brand that appeals to the core participants of action sports. Dragon endures as one of the few independent brands in its field, and will continue to grow and lead the youth lifestyle market.
www.dragonalliance.com

PUREFIT
We provide the key to your optimum health. PureFit was established in July 2000 with the express purpose of educating individuals about how to achieve optimum health and fitness through nutrition and exercise. With an extensive background in health and exercise physiology, Robb Dorf set out to design a program that would help individuals not only burn excess body fat but also improve overall wellness. Concerned with current trends in nutritional supplements that contain highly processed or even harmful ingredients, Robb conducted research that led him to production of Peanut Butter Crunch, an all-natural supplement to the PureFit Fat-Burning System. The emphasis on natural ingredients in our bars is a hallmark of the PureFit philosophy, which strives for a complete approach to health and fitness.
www.purefit.com

MECHANIX WEAR
Back in 1991, we knew right away we had a good thing going with Mechanix Wear® Gloves. We had no idea what kind of revolution we would start. From the first use of Mechanix Wear® “Original” Gloves by pit crew teams at the Daytona 500, Mechanix Wear® gloves have been the leader in the high performance work glove market. Before we knew it, we had 41 NASCAR® teams asking for our gloves along with just about every other high profile motorsports team in every type of racing! As a result of the exposure, everyday mechanics, technicians, construction workers, Do-It-Yourselfers, industrial safety, emergency services, and military professionals all benefit from our products. Every Mechanix Wear® product represents a total commitment to its intended use. We consider everything: fit, feel, function, durability, quality, style and value. There is a lot of dedication and pride in everything we do, and it all adds up to superior performing products for you, our valued customer. Whether you’re jumping the pit wall at Daytona or just doing a little tune up in the garage, you can have complete confidence that Mechanix Wear® products offer you the best protection in the industry. Mechanix Wear® gloves are for more than just racing, they are for toolboxes everywhere.
www.mechanix.com

OLIVER KNIVES
Dwane Oliver – Custom knife maker since 2004. As many people do, I enjoy a good knife, only problem was I couldn’t afford one. Solution … learn to make knives. I am a self taught maker. I learned a lot from the Internet, a wonderful tool. I began making custom handmade knives in 2004. I do not use grinding jigs or CNC machines, these knives are all hand-made and shaped. I have sold knives all over the United States, Ireland, England , and Australia. I had several knives in the Iraq war and with my sons in the Marine Corps.

As with all of my knives, the G6 SK (G6 denotes the RECON G6 Challenge and SK denotes Survival Knife) is made to stand the test of time. The High Carbon 1095 Steel is precision ground (by my 2 hands) to a rugged size with a durable edge. The handle materials on a G6 SK are chosen for their durability in any conditions, wet or dry, hot or cold. Handles are always textured to give maximum grip , even is slippery situations. Removable Ferrocerium firesteel is placed in the handle to get you out of a tough spot on a cold night. Add a good Para-Cord lanyard, and you have the makings of a real tool for the outdoor adventure seeker. The Kydex sheath is heat molded to each individual knife. The tubular rivets that hold the sheath together are grouped in a Tek-Lok or a Molle-Lok pattern. Handling the G6 SK is truly ambidextrous and can be worn in any direction.
http://www.facebook.com/OliverKnivesGroup

CAMELBAK
AN IDEA BORN FROM THE MOST BASIC HUMAN NEED — THIRST
It’s 1988. Bicycle enthusiast, Michael Eidson, is competing in the “Hotter’N Hell 100.” And that’s exactly what it is: a 100-mile road race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin. Hands-free hydration is born. And Eidson is able to drink as he pedals…while the other racers laugh and fiddle with their water bottles.

OPERATION HYDRATION — THE ROAD TO SURVIVAL
Jeff Wemmer, a competitive cyclist who fell hard for CamelBak, was so impressed by the product that he started bringing packs to races to sell them. Talk about a fan. CamelBak eventually hired him, and in 1993, Jeff embarked on a road trip to keep the start-up running during very tough times. Company lore has it that Jeff visited bike shops from Florida to California, pitching our renegade product from the back of his motorcycle. Each order Jeff faxed back to the factory literally breathed another day of life back into CamelBak.

THE REST IS HISTORY
It took courage, conviction and imagination to evolve from an IV bag in a tube sock sold by a motorcycle-driven sales force of one. Our core values remain the same and drive everything we do – from inventing the hydration category to becoming the world’s leading maker of hydration solutions. Oh yeah…about those bikers who laughed at Eidson? Well, chances are they’ve got a CamelBak strapped to their back or in their bike cage these days. Go figure…
www.camelbak.com

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